the last water heater you’ll ever need.

Thank you for visiting Optimal°. We believe converting more homes to electric tankless will significantly reduce energy and water consumption in the US. We hope you’ll join us in that mission.

We are a small business in the US with founders collectively representing nearly 20 years of experience in the product category. We worked for Big Water and decided to innovate ourselves. It was a big step for us -and one giant leap for hot water.

We designed each heater to give you the performance, warranty, and customer service you deserve. After all, you inspired us.

hot numbers

some facts about Optimal°

99%

efficient

25

year residential warranty

50%

water heating bill savings

20

years of experience in the industry

optimal° intelligence

It starts at your fingertips - the ability to control the amount of energy you are using to heat water, the second largest energy consumer in the home, using opti electric tankless water heaters.

It extends to the grid with integrated on demand™ - the ability to coordinate the consumption of electric tankless water heaters through demand response readiness protocols in partnership with local utility companies.

It's tied together with real, expert, in-house support from optimal° - always monitoring.

our mission

Exceptional performance. Unmatched support. Real savings.

Forget scrambling for a plumber in a cold shower crisis. optimal° water heaters are built for a quarter-century of worry-free hot water, engineered to prevent breakdowns and smart home enabled to keep your life flowing smoothly.

Our opti line electric tankless water heaters deliver endless hot water in a compact design that saves valuable space. Backed by our industry-leading warranty and expert U.S.-based customer service, every heater is built to protect your investment.

We don't just sell water heaters—we provide peace of mind through innovative technology and genuine care. Don't settle for less. Be optimal°.